2012 Vision Story

Dec 20, 2011

As the year comes to an end, I thought it may be a good time to think about the vision for next year. A rock-solid strategic vision is not a simple slogan that can be printed on a business card (as so many are these days), but, rather it should be developed as story framed by the long-term financial goals and containing adequate coverage of such organizational characteristics as:

Leadership Models / Management Style
Customer Demographics / Growth Strategies
Service Delivery / Brand Value
Operating Model / Flexible Workforce
Communication Infrastructure (Internal / External)
Diversity & Inclusion / Product/Service Sets
Product Distribution / New Business Partnerships
Organizational Structure / Process Transformation
Performance Metrics / Project Portfolios (Work Management Structures)
Governance Frameworks

Once the vision story is written, time must be dedicated to raising awareness of its content among staff and management, alike. An entire employee engagement and Vision Socialization effort should quickly follow. People want to be part of something bigger than themselves. It’s our job as senior leaders to give them something to believe in.

As always, chat it up, tweet and call me.

Happy Holidays!

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