Communcations program

Nov 1, 2016

What We’ve Got Here Is a Failure to Communicate: How to Create a Solid Communication Strategy

With all of the communication tools and technologies available today, why do so many businesses still have a communications problem? Here’s a simple 7 step process for building a solid communications program.

Many firms suffer from poor communications. It’s my theory is that too few firms have the necessary communications program in place to do it well. Take the following steps to develop an effective communications program plan:

1. Delineate your objectives – Determine what you expect to gain from your communications program. Objectives could range from enhancing service delivery and improving staff loyalty to gaining a bigger marketplace influence or upgrading relations with the media and regulatory entities.

2. Baseline your current communication practices – Once you know your objectives, perform a communications audit and evaluate how your business communicates. This characterization should involve: brainstorming with staff, interviewing senior leaders and surveying customers, suppliers and distributors with the sole purpose of discovering how, when, why and where your people communicate and message for, and about, your business.

3. Determine your key audiences – List all the audiences that the firm might want to contact, attempt to influence, or serve. At a minimum, these will likely include customers, staff, industry groups, business partners, and the media.

4. Translate these audience sectors into specific projects and programs aimed at delivering information is the best ways possible to each group – You’ll need to consider your baseline results (as determined earlier) and map that against available human and financial resources, of course. But, by crafting initiatives for each group, you’ll be much better positioned to achieve your Communication Program’s objectives.

5. Establish a timeline for execution – With the initiatives (which comprise your Communications Program) identified, it’s time to craft a calendar grid that outlines when each effort will begin and be accomplished. Group the projects and programs into 18 month intervals (what I like to call “Implementation Plateaus”). This enables your organization to better understand what will be done when to improve its communications infrastructure.

6. Estimate costs at an implementation plateau-level – By “chunking” the work effort into 18 month intervals and giving an estimate of that total investment, you can shift dollars as needed among the initiatives that make up a given implementation plateau. This provides some wiggle room for your organization as it evolves its communications strategies over time.

7. Begin to execute and evaluate – Shape a method for measuring results into each project / program plan that you launch. Be sure to track project / program progress on a monthly basis and report it back to your senior management sponsors as you evolve each effort.

To close, a solid Communications Program plan requires about is 60-90 days to complete. Once in place, though, with the proper level of executive commitment and maintenance you will a communications asset that can be kept in sync with your organizational advancement for years to come. To learn more, just reach out to me and we can discuss it directly.

Note: This piece was originally published by Inc on October 31, 2016. If you like this article, please subscribe to my column and you’ll never miss another thought piece!

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May 1, 2015

Opening the Johari Window

Here’s a sure-fire way to build a team and imprve each member’s self-awareness:

Opening the Johari Window


Be sure to read, like and share so that I can keep bringing new ideas to you!

Much appreciated….

Oct 21, 2014

Executive Presence: Are You Born With It?

New CEO.COM article is out.  It is entitled:ceologo

Executive Presence: Are You Born With It?

It’s intended to be a primer for those who want to develop more presence.

Enjoy and share!

Oct 17, 2014

Partner In Success Radio Interview

Listen to my Partner In Success Radio Interview – With host Denise Griffitts.

We talk about the book, cover some of the interesting case studies in it and describe some of the challenges that lie ahead for businesses today.

Check it out here

And, as always, pass it around.  Thanks!

Oct 14, 2014

I am a newly minted Columnist

I am a newly minted Columnist and will be publishing articles on a weekly basis on Inc.

You can find me here.Inc-Magazine-Logo

Please be sure to follow and like and share…I do appreciate all of your help and inspiration.


Sep 2, 2014

The People Part of Enterprise-Wide Change

Transform Staff: The People Part of Enterprise-Wide Change was just published in:

Training MagazineTraining

Read it, share, follow, tweet and be sure to buy the book!

Thanks All!

Aug 20, 2014

Executive Insights Interview

Executive Insights Interview – SoundView’s Andrew Clancy and I discuss Collaboration in this 5 part series.

It’s good to share, so, please be sure to like, tweet and follow!

Aug 18, 2014

The Breakthrough Radio Interview (Part 1)

The Breakthrough Radio Interview  (Part 1) – Host Michele Price drives this hour long interview.  We present it here in two parts.  Here is Part 1:

Part 1

Check it out and be sure to pass it on…Please RT, Like and Follow.


Jul 10, 2014

New Interview In Investor’s Business Daily

In this new interview in Investor’s Business Daily, we discuss leadership and the


importance of keeping things simple.  Take a look:

Break Things Down To Their Essence To Get Top  Results

Be sure to pass it on!


Jun 21, 2014

This Just In – JC Penney Article and Interview on Trust Available Now!

This Just In –

JC Penney Article

Interview on Trust Available Now!

Please take a look and pass them on…Thanks!

Copyright 2019 James M. Kerr       info@executive‑       860‑301‑2085